Lumen on an iPhone X
Making Badoo, Bumble and Chappy, Andrey Andreev, understands thing or two about online dating sites. Lumen could be the venture that is latest in Andreev’s profession with cofounders, Antoine Argouges and Charly Lester. A imed at older individuals as opposed to the usual more youthful end of this age range – over-50’s are Lumenis the desired clientele.
Despite a website that is busy, Argouges views a huge mobile marketplace for Lumen; “When you have a look at dating products specific to over 50s, they all are dating internet sites. 80 million singles over 50 in united states and western European countries, yet [the demographic is] underrepresented by dating sphere.” Argouges must be bullish; he’s got spent +$4.5 million into the software.
The scene is familiar. Swipeable pages, big images, bios however with one distinction. All users have to upload a selfie within the verification procedure, plus an algorithm authenticates this contrary to the other profile images offered. a good touch and a tragic indication of the changing times and difficulties with online dating sites.
Dating apps are wide ranging. Any brand brand brand new app this is certainly wanting to scale requirements a unique form of strategy and Argouges is attempting new stuff ; “Our company is testing plenty of various advertising models, making use of a mixture of online and offline, with a give attention to offline because we should meet our individual base and build a dialogue up together with them. As an example, this thirty days I will be going to a selection of sporting, musical and social activities which are matching with your brand name eyesight and demographics.” Time will tell if this bears better fresh fresh fruit than the typical spam your friends and paid-ads strategy that most dating apps would like to make use of.
The question that is biggest, just what makes Lumen much better than competitors? Exactly what does Lumen have that Tinder will not? In accordance with Andreev, it really is about verification and much more pictures. Lumen makes use of AI and should have at the least three pictures on a profile. Hardly a groundbreaking new twist or unique UI but an appealing development. The +50 market is not likely to require as much features to put on their attention. When around 40% of most marriages end up in divorce proceedings when you look at the UK and US, Lumen may not have to do certainly not occur and stay for the underserved market. Apps have inked a complete great deal less and seen success.
Argouges and also the group do not have every thing prepared as they are prepared to ask plenty of concerns because the software rolls away. Andreev really wants to discover; “Do individuals over 50 want up to now over 50 just? Will be the over-50s prepared for an software only solution? Are over-50s as effortless to get as millennials online? Will we manage to have an age good impact on culture? They are the concerns we are asking into the coming weeks.”
Lumen is targeted on a rich demographic plus one that will require a unique pair of solutions therefore it will likely be interesting to see whom ultimately advertises or partners utilizing the software. Besides advertising, the information that the application will create will likely to be interesting to many businesses on a spectrum that is wide. Lumen defintely won’t be in short supply of individuals attempting to partner along with it in the event that application scales due to the fact group plan.
Lumen can be obtained now on iOS and Android in britain only but may be available internationally quickly.
UPDATED: Argouges quotes have already been clarified.
Regardless of fibs about looks, the research additionally unearthed that 43% will be troubled as they claimed, as well as 39% who would be perturbed by lies about political views if they found out their date didnвЂ™t actually have the same hobbies and interests.
Compared to this, lies about affluence (27%) and job (22%) were a lot less likely to disturb those in the end that is receiving.